Vision & Challenges

With the rise of Web3 came a truckload of shallow projects, promising meta-verse games and unlimited happiness to promote shady NFTs.

Uncut.network's approach was grassroots in comparison. Real artists, real projects, real communities. Because… if it’s a revolution, where were the people?

Web3 mostly displayed marketplaces and trading platforms and very little social. We saw a blue ocean there and we helped create a complex, yet very affordable place for genuine creators to exist, to be seen and to be valued.

To make this a reality, we had to become versed in social medias. Threads, feeds, messaging, and the inevitable moderation.

The Mobile version offers 100% of the feature set of the desktop, even minting art on the blockchain!

Gamification

During the 0-to-1 period, we relied on early adopters and our Discord server discussions to shape the main features of the product: Art of the Day, social feed, and all the art publishing features were constantly improved. To glue it all together, we introduced gamification as a way to reward discovery and regular usage of the platform.

Currency design

Integrating a currency into the user journey meant understanding the economics at play. Between gating too much or too little, we had to adapt the value of certain actions to make it enjoyable to use. The primary goal of the ArtX currency was to gamify the experience.

Designing and implementing the ArtX, a Digital Art dedicated online currency.

The currency incentives are monitored on Mixpanel

Monetization

Finally, introducing paid plans to the experience was both a challenge in community management and feature design.